AI for Marketing

Prepare Your Department's Sources

3 lessons · ~9 min

Estimated reading time.

Overview

Select relevant documents, establish which versions are current, and test whether AI finds the right information. Check answers against their sources and record missing or conflicting content.

1
Building the Marketing Knowledge Set
~3 min
Names the five documents a marketing role genuinely can't work without, so grounding stops being ad-hoc and becomes a standing set anyone on the team can rely on.
2
Versioning and the Stale-Promotion Trap
~3 min
A confidently-drafted ad that cites last month's promotion is more dangerous than a vague one — this lesson is the discipline that prevents it.
3
Citation Discipline for Marketing
~3 min
Sets one hard rule specific to marketing work: an uncited factual claim about the product, price, or competitor is a failed draft, not a stylistic nitpick — because a published claim is a public promise.